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Asian Tourist Guide: Rolling out the Red Carpet for Affluent San Francisco Tourists

Some 800,000 visitors from mainland China flocked to U.S. tourist destinations last year, 91,000 of them to San Francisco.

Chinese tourism to California increased 49 percent from 2009 to 2010, topping 400,000 visitors for the first time. By 2015, it’s expected to surpass 700,000 per year and seasoned magazine publication, “Asian Tourist Guide” is taking notice.

Photo credit: Chinese Tourist Guide

The Asian Tourist Guide is the leading foreign tourist publications in Los Angeles, Las Vegas, New York, San Francisco, Chicago and Hawaii, six key travel destinations in the US.

There mission is to provide their readers with the latest information, emerging trends, most exciting places, new experiences and sensations. From entertainment to luxury, they bring an energetic and stylish take on traveling. Offering tourists a tailored experience.

 

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“China is an untapped pot of gold,” said Carla Simpson, Director of Marketing for the companies west coast region. “We want to be the #1 go to place in the world for the Chinese visitor, as they look to spend their money. San Francisco is a leading global destination for Chinese travelers and is infused with a strong local Chinese culture,” she continued.

The publication incorporates unique strategies; and utilizes its offices across the world to convince tour operators to plan longer stays in its key locations, considering its mostly tour operators, not the Chinese tourists themselves, who determine itineraries.
And just in case you were wondering, it’s not only for hotel nights and restaurant sales that San Francisco wants the Chinese to stay longer; Chinese visitors are also known to be voracious shoppers.

www.eforchina.com

“They buy a lot, and they buy very high-end stuff,” Simpson said. “We have also found they don’t stay long enough in San Francisco before they head to Las Vegas, Chicago, Hawaii or New York, which is why we’ve expanded highlighting the top travel destinations of the affluent Asian tourist market.

The Asian Tourist Guide has created the most comprehensive research on tourism within the industry.  Monitoring and analyzing industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

TazoThe mags market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Their tourism market research answer questions such as:

  • What is the market size of outbound tourism?
  • How big is outbound travel in terms of departures and spending?
  • Which international destinations are the most popular?

Contact the Asian Tourist Guide today and request a media kit. Also ask about their new age bartering system, which is the publications ” new take on an old idea”, specifically created with the hospitality industry in mind. Call 323-710-5678 or 310-289-6990 and ask for Carla or email carla@asiantouristguides.com.

Hospitality Publicists using Barter to Increase their Clients Bottom Line

Travel & Hospitality

A New Take on an Old Idea

 Remember when you were a kid and traded a bag of potato chips for a turkey sandwich at lunchtime? The concept was simple and two people received something they really wanted without any exchange of money. Today’s professional service providers can enjoy that same win-win experience by bartering their talents with other business and service providers.

Few businesses run at one hundred percent capacity. Barter exchanges helps bring new business and utilize excess capacity that would otherwise be wasted.

The cashless trading of goods and services is nothing new. People and businesses have used barter for years in order to thrive. The International Reciprocal Trade Association (IRTA) estimates that in 2009 companies worldwide earned an estimated $12 billion in revenue by using business to business barter, resulting in increased capacity utilization, business efficiency and job creation within those companies.

 

Attract affluent Chinese tourists in the ‘Asian Tourist Guide’

 

A barter exchange improves upon the limitations of one-to-one bartering, giving businesses greater options and flexibility for bartering. Because a barter exchange has its own form of currency, companies are able to trade with any member and are not limited to performing direct trades. This alternate currency has updated barter and made it more practical for today’s business owners.

When approached strategically, barter can become a powerful source of new business, reducing unfilled tables and unsold products, etc and keeping more money in the bank by offsetting cash expenses with barter purchases. Barter helps business owners turn excess capacity or downtime into revenue that can be put to immediate use.

Rental Cars from $13.95 a day!Examples of how barter exchange facilitated transaction can work:

  • The owner of an accounting firm wants to treat her employees with a special holiday party. Instead of paying for the party with cash, she holds the party at a local restaurant that is a member of a barter exchange and pays with earned trade dollars.

The restaurant doesn’t have to spend their trade dollars with the accountant; they can spend them with any other business in the exchange. They may decide to paint the interior of the restaurant, seek legal advice for a business concern or pay for vehicle maintenance.

The AsianTourist Guide is currently partnering with pr and marketing companies across the nation, helping to boost sales for their hospitality clients through bartering.

Last Minute Travel Venice Vacations

We realize filling as many tables as possible is always important to the success of a restaurant. Filling those tables through barter is a creative way to tackle this difficult challenge. Instead of absorbing this lost revenue, The Asian Tourist Guide is partnering with restaurants like yours to utilize the practice of modern bartering to make those tables turn a profit.

For the last seventeen years we have published the leading and only chain of quarterly Japanese and Chinese Tourist Magazines for Los Angeles, Las Vegas, New York, Hawaii, San Francisco and Chicago.

Interested? Email pr@eotmradio.com to request a media kit or call 310-289-6990 or 323-710-5678

Visit www.ChineseTouristGuides.com today — Follow me on Twitter @eotmpr.