By: Carla B
Carla’s take on Public Relations — Ethics
I absolutely love these types of show whereas we can empower minds with food for thought! These shows are dedicated to the elite group of professionals that take the time to hone in on they’re craft. The central purpose of my portion of the show will be to provide an overview of ethics in public relations.
Every Public Relations organization has a code of ethics which the members are expected to abide. The primary objective of this code of ethics is to form guidelines to educate members on how they should conduct themselves in their professional lives. Despite these guidelines, ethics in individual practice is deeply troubling for PR professionals and consistent violation has been a matter of debate for years. Most critics have complained that the ethics ‘have no teeth’ and one cynic as quoted by PR Sourcewatch says, “real ethical behavior is expensive, and that’s where the PR industry’s ethical dilemma
originates. All of the major public relations firms routinely engage in unethical practices and they don’t do it because they are evil people. They do it because their wealthy clients have problems, and cleaning up their image is often easier and cheaper than cleaning up their mess’.
In this section I will also discuss how having a strong sense of ethics and of how to arrive at ethical decisions can enhance the career prospects of public relations professionals. Hope you can make it! Check out my Public Relations and Blog Site for more info on me. EOTM Radio, call in with your question to 718-664-6543