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5 Strategies- Internet Marketing Help & Public Relations Ethics Carla Barnes

Published by EOTM Press Room on January 25th, 2011 - in Branding, Business, Creative Marketing, EOTM News, EOTM Radio, Internet Radio, Marketing, Public Relations, Publicity

By: Carla B

 

Carla’s take on Public Relations — Ethics

Carla B is a seasoned leader in Public Relations and Media

 

I absolutely love these types of show whereas we can empower minds with food for thought! These shows are dedicated to the elite group of professionals that take the time to hone in on they’re craft. The central purpose of my portion of the show will be to provide an overview of ethics in public relations.

Every Public Relations organization has a code of ethics which the members are expected to abide. The primary objective of this code of ethics is to form guidelines to educate members on how they should conduct themselves in their professional lives. Despite these guidelines, ethics in individual practice is deeply troubling for PR professionals and consistent violation has been a matter of debate for years. Most critics have complained that the ethics ‘have no teeth’ and one cynic as quoted by PR Sourcewatch says, “real ethical behavior is expensive, and that’s where the PR industry’s ethical dilemma
originates. All of the major public relations firms routinely engage in unethical practices and they don’t do it because they are evil people. They do it because their wealthy clients have problems, and cleaning up their image is often easier and cheaper than cleaning up their mess’.

In this section I will also discuss how having a strong sense of ethics and of how to arrive at ethical decisions can enhance the career prospects of public relations professionals. Hope you can make it! Check out my Public Relations and Blog Site for more info on me. EOTM Radio, call in with your question to 718-664-6543

Who Listens to a Radio Show Full of Commercials?

Published by EOTM Press Room on December 22nd, 2010 - in Artists Development, Branding, Creative Marketing, Internet Radio, Internet Radio Advertising, Marketing, Publicity

EOTM Radio listeners, that’s who!


Not Your Average/Typical Radio Promo/Publicity/Funny Radio Promotions/Your Ad Here

Taking the boring out of not so funny, not so average, no sense, nonsense radio ads, get featured here in 2011. Are you laughing yet? It’s all about the strategy, or NOT.

Did you know that internet radio ads are up and traditional radio ads are down? Yes, according to voices.com. Allow EOTM to position your company directly inf front of your targeted consumer base.

Email pr@eotmradio.com or visit http://eotm.files.wordpress.com/2010/11/eotm-radio-sponsor_ad-info2.pdf

 

www.eotmradio.com

Click here to Listen to EOTM Radio

 

Let EPR create your story — start something in 2011

Published by EOTM Press Room on December 16th, 2010 - in Breaking News, Celebrity News, Clients and Events, Creative Marketing, EOTM News, EOTM Radio, Internet Radio, Internet Radio Advertising, Marketing, Public Relations, Publicity, Radio Advertising

EPR (EOTM Public Relations) has expertise in music and entertainment PR including albums and books, live tours, product launches, events, DVDs, film and artist PR.

We come up with all sorts of ways to publicise our clients across print, digital and broadcast media.

The team at EPR is committed and highly trained so our clients are assured of the very best service.

We have a range of talent within EPR that allows us to cater for all kinds of projects – from hard rock to power pop to hard trance.

We’ve most recently launched EPR Junior, a children’s PR division.

Above all EPR understands that an effective, friendly and business-like relationship with our clients forms the basis of great communications and great results.

We gravitate towards creative and cutting edge PR tactics with a flare. Our team has wrote the book on guerilla marketing and brand management.

We aint never scared! Wanna be Startin Somethin? We would love to hear from you, it’s what we do!

Direct (213-290-3573 - www.eotmmediagroup.com

EOTM Radio’s Business Model Rewiring the Radio Industry

Published by EOTM Press Room on December 9th, 2010 - in Breaking News, Creative Marketing, EOTM News, EOTM Radio, Internet Radio, Internet Radio Advertising, Marketing, Publicity, Radio Advertising, Social Media, Social Networking

EOTM Radio and Media are one of the first new media companies to auction radio ad packages on eBay!

The Who

EOTM Media Group is a company that produces podcasts and Internet streams for future syndication’s. EOTM also produces top-quality customized jingles at a discounted price and sell these advertisements on eBay and other online sites.

The Why

Media consumption has changed to where the 35 and below crowd chooses how it spends time not by program or radio personality, but by CONTENT.

The How

What EOTM radio does is creates high quality jingles, commercial ad spots, etc “cents on the dollar” compared with what it costs traditional radio stations. While also selling advertising for these programs for a fraction of what radio stations charge.

The Network

The EOTM Radio Network is made up of over nineteen shows to date: the “Queen’s of Internet Radio,” a podcast featuring Carla B, Saytue Saye, Shonta Gibson, Ramona Simpson, Quddusa Anderson and Ashley Carter. Louis Smith aka Tre Luv of the Tre Luv Show, Saytue Saye of the Mixture of Arts Show, Ashley Carter aka DJ Rilotti of the Myspace Music Mix, Teangelo of Love, Hate and the Dance Between Them, Rahn Anthoni of the Rahn Anthoni Inspirational Hour, DJ Team of Let’s Face Reality, E! Buzz with Carla B, Edgelight Entertainment News with Shonta Gibson, The Stunnaz Mag Show; a show dedicated to highlighting the Stunnaz Magazine Models, Top Filmmaker News, EOTM Sports and more.

All programs are available at www.EOTMRadio.com.

Something New!

On December 8,  2010, EOTM Radio offered a 60 second customized radio jingle(earmarked for local radio and internet radio use) The package includes custom written melody and lyrics, 15 second jingle intro, 15 second jingle outro, 30 second doughnut music beds and 1 CD of final mix. Bid on the ad now via eBay.

“Internet Radio Ad”s, Trending Now!

On the internet side of this fence, there are few online radio stations that can claim to have a “program” of any sense – community or interest-oriented, EOTM is the exception. The lowest common demoninator for online streams is talk radio and music. EOTM Radio’s content is a plethora of talk/music radio shows focusing on a wide variety of cultural views and  an abundance of songs that does not necessarily resemble each other, which creates a more positive listening experience that keeps listeners coming back.

Call (213)290-3573 for a free marketing analysis

Compare Advertising on your Local Radio Station to Internet Radio Advertising on EOTM

Published by EOTM Press Room on December 6th, 2010 - in Breaking News, Celebrity News, Hip Hop Artists, Internet Radio, Internet Radio Advertising, Internships, Marketing, Oscars 2011, Public Relations
  • First off let’s break down what’s really good audio content.
  1. Good audio content is anything that keeps listeners through the next minute, simply put.

What’s important in your community –

When responding to community needs, the relationship that’s built with a local radio station and it’s audience has always been solid..or at least for the most part. The argument though is that programs airing on local stations have diminished amounts of local content. Few stations, particularly mainstream are responding to community needs.

www.eotmradio.com

We Global…so we Local…

What internet radio was founded under –

On the internet side of this fence, there are few online radio stations that can claim to have a “program” of any sense – community or interest-oriented, EOTM is the exception. The lowest common demoninator for online streams is talk radio and music. EOTM Radio’s content is a plethora of talk/music radio shows focusing on a wide variety of cultural views and  an abundance of songs that does not necessarily resemble each other, which creates a more positive listening experience that keeps listeners coming back.

Media consumption has changed to where the 35 and below crowd chooses how it spends time not by program or radio personality, but by CONTENT.

Production quality demands are no longer high. Popularity is measured by the number of persons who have listened to the content, which can be tracked online with reasonable accuracy. When the “content” that interests them is gone, listeners will not stick around to hear the rest of the “program.”

With EOTM Radio we poll internet radio listeners as well as local and national mainstream broadcasts to discover what they would like to hear and discuss which creates somewhat of a bandwagon campaign good enough to capture the word of mouth which required to take it viral.

As I stated at the top of the blog, “good audio content is anything that keeps listenership through the next minute”. Want more of it?

Listen to EOTM Radio.  Inquire about our radio/sponsor opts.

Why EPR?

Published by EOTM Press Room on December 6th, 2010 - in Branding, Breaking News, Celebrity News, Marketing, Politics, Public Relations, Publicity, Radio Advertising, Results, Social Media

www.eotmmediagroup.com

 

Innovative, experienced and teaming with talent, EOTM Public Relations is a results-oriented public relations firm specializing in global media attention for entertainment, corporate America, nonprofit organizations and more. Our expertise lies in executing creative and strategic local, national and international media relations and marketing campaigns for our clients in a spirited and pro-active manner. We excel in launching new products and in re-positioning celebrities that may be in need of an image enhancement.

 

We operate on the principle that proactive public relations requires a thorough understanding of the media and demographic. Our PR specialists are in daily contact with the press locally, nationally and across all media. We offer close personal relationships and credibility with key journalists and editors that gain us immediate access to the ‘right’ people to share your message. We are constantly on top of the stories on which they are working. We know how to craft a story to suit the media outlet and properly position our clients in the market. We’re always searching for the unique idea, the different angle, and the fresh take on a familiar story. Our marketing expertise in creating successful campaigns in support of our clients and creating synergies within our network allows for an environment of creative and successful strategic programs in support of company goals.

 

Still wondering?



EOTM helping to coin the phrase…”Word of Mouse”

Published by EOTM Press Room on November 29th, 2010 - in Branding, Creative Marketing, EOTM News, Internet Radio, Internet Radio Advertising, Marketing, Public Relations, Social Media, Social Networking

The holy grail of marketing…

 

 

Strategic Brand Management

 

Marketing via social networking is no longer just a successful novelty; it is a powerful tool that is changing the way the world communicates.

Social media allows users to expand their networks, advertise their company and/or skills, as well as receive recommendations and referrals from current and former clients. This works because social networking sites aggregate web surfers who share common passions and views, resulting in a tight, reliable group of friends or colleagues who are connected by virtual means. Consequently, when a blogger or member from such groups makes positive comments on your company or endorses your statements, this generates “word of mouse” promotion for your business.

By building relationships in relevant, appropriate communities,marketers can attract more prospective customers, which will ultimately lead to more profits.

EOTM uses these same social media practice effectively each day to reach“taste makers” and “influencers” where they live, work and play.

Every member of the EOTM team is an active member of the social media community, using the various online channels to reach out, respond, generate conversations, and tell a compelling story in the rapidly changing digital world. The result is extraordinary success in stimulating influencer conversations and generating credible, value-added coverage among targeted consumers, bloggers, online enthusiasts and more.

Just like word of mouth, word of mouse is built on a solid reputation, and carefully maintained. EOTM actively works to implement strategic branding and marketing campaigns for their clients,so that their targeted market of consumers visualize that particular business when they need something, whether it’s a new pair of jeans, music or a cup of coffee.

Click click click into infinity…

Get more than just Consulting, get RESULTS!

Published by EOTM Press Room on November 2nd, 2010 - in Branding, Marketing, Public Relations, Social Media

EOTM Public Relations Fact:



We are NOT just a Publicity Firm; we are an online marketing firm as well, representing hundreds of clients nationwide, in a number of different industries. We specialize in target marketing on the Google search engine, the largest search engine in the world.

—-
Our Marketing Team works directly with the Publicity arm and does extensive research to determine the best marketing positions for each of our clients. We work with every client one on one to place them in an exclusive Google search phrase catered to their specific area of expertise
placing them directly in front of their target market.

Get Results

Click here to request your free marketing analysis.

Atlanta Chef stirs up some finger lickin good excitement

Published by EOTM Press Room on October 20th, 2010 - in Breaking News, Marketing

Chef Lamar

By: Rahn Anthoni (EOTM Atlanta)

I had a chance to speak with this gifted chef that knows how to use what God has gifted him to do.

Lamar Carter was born in Fort Hood, TX, raised in Hayward; CA. Lamar was “bitten” by the culinary bug at the young age of 9. Lamar used to do “cooking shows” in the kitchen whenever his mother allowed him to prepare something. He was introduced to international cuisine when he joined the US Navy.  Lamar had the opportunity to travel the world (while stationed in Japan). Chef Lamar LOVES ALL FOOD… very few things that he wouldn’t eat and NOTHING that he cannot prepare to his clients liking.
Lamar has been in Atlanta for a little over 2 years, where he continues to grow his Star Chef Gourmet personal chef/intimate occasions catering business. Lamar has performed star parties for interested clients, where a menu is selected and the client and their guests get an up close and personal cooking lesson (good wine, EXCELLENT food and company… what more could you ask for?).
No budget is too small as EVERY CLIENT is treated like a celebrity! Lamar’s top client was Bishop TD Jakes.
I had the opportunity to have Lamar over to cook and it was as if I was sitting in an up scaled restaurant in Hollywood. I suggest that you give Lamar a call and get a chance to enjoy his reasonable prices along with the elegance of his food.  Contact Chef Lamar at 404-645-6389 to set up a time to have him to cook for your event, personal or whatever you would like him for. The food is awesome and at a good rate.