What separates well-known artists from those stuck in obscurity is one question that often is answered with just a couple of words: radio play. Getting your songs spun on the radio is in the best interests of any up-and-coming artist because just about every music exec looks at the radio industry as a proven ground for what’s going to stick with consumers and what gets rejected. In fact, most successful labels require the acts they sign to have a certain level of radio success to even consider signing the acts to their companies.
One of the main reason radio promos is so challenging is because not all stations play music from unsigned and unknown artists. So when approaching station programers with request, independent artists often get overwhelmed with the amount of ‘NO’s’ they hear and as a result, get frustrated. Most quit the process of reaching out all together.
New Media Changing The Game
The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report. Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected home appliances and other gadgets.
In 2013, the number of US internet radio listeners grew by 11.1% to 147.3 million. Expansion will continue for the next several years, though rates will taper off to single-digit percentages. The company estimates that internet radio ad spending in the US will reach $970 million in 2014 and grow to $1.31 billion by 2016.
This is a great time for indie and unsigned artists to create a bit of leverage for themselves.
SEE ALSO: Artist Dev/Publicity/Strategic Marketing
Despite having a smaller audience than traditional radio, internet radio is quickly becoming the preferred method for indie artist radio plays.
Many Independent Artists are getting major spins on E-radio, you can too!
Sign up for E-Radio Spins and receive 200 free plays, then 10 free plays every week and even more as you gain popularity! Indie Artists enjoy or 30/30 promotion – 30% off your first month payment and 30% extra pays on “all” future months on a subscription.
Here’s How It Works
1. Email your music, songs and photos. Give us examples of popular artists whose music is most similar to your own.2. Get played on internet radio and collect fans. Your music plays to listeners in stations featuring the popular artists you chose. These listeners are the most likely to become your fan.
3. Get reports and data on your new fan base. Receive detailed reports on your new fan base, a great resource for getting to know your audience. We’ll tell you when your music plays and to whom. You will also receive unique insights into how your music is rated by listeners. Which songs have the most hit potential? Are you more popular on the East or West Coast? In Europe or Asia? We answer those questions and more with E-Radio Airplay.
Target by artist, genre, location and more. Play your music to the people who will like it the most. Pick popular artists and genres that fit your style – E-Radio airplay will keep you spinning to listeners who are already fans of similar artists. You can also opt in to premium targeting, which allows you to focus plays on more specific demographics of your choosing.
Every week E-Radio awards more than 100,000 bonus Play Credits to artists based on their PopScore. The metrics system measures how well your music is received by listeners. Artists with a high PopScore also get opportunities for sync licensing and label submission.
E-Radio Premium will get your music played to a bunch of listeners who like your style – every week. If you want to step on the gas and reach a serious number of listeners, you can always upgrade to Airplay Plus. Packages start at just $10.
$10 = 250 Play Credits
$30 = 1000 Play Credits
$100 = 4000 Play Credits
1,000 plays typically gives you 30 new fans you can contact directly.
Contact us today to get started!