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The 411 on Radio Spins – Performance Royalties and More

Published by EOTM News Editor on February 7th, 2014 - in Entertainment, EOTM Radio, Internet Radio


What separates well-known artists from those stuck in obscurity is one question that often is answered with just a couple of words: radio play. Getting your songs spun on the radio is in the best interests of any up-and-coming artist because just about every music exec looks at the radio industry as a proven ground for what’s going to stick with consumers and what gets rejected. In fact, most successful labels require the acts they sign to have a certain level of radio success to even consider signing the acts to their companies.

One of the main reason radio promos is so challenging is because not all stations play music from unsigned and unknown artists. So when approaching station programers with request, independent artists often get overwhelmed with the amount of ‘NO’s’ they hear and as a result, get frustrated. Most quit the process of reaching out all together.

New Media Changing The Game

The internet radio audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report. Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected home appliances and other gadgets.

In 2013, the number of US internet radio listeners grew by 11.1% to 147.3 million. Expansion will continue for the next several years, though rates will taper off to single-digit percentages.  The company estimates that internet radio ad spending in the US will reach $970 million in 2014 and grow to $1.31 billion by 2016.

This is a great time for indie and unsigned artists to create a bit of leverage for themselves.

eMarketer estimates that internet radio ad spending in the US will reach $970 million in 2013 and grow to $1.31 billion by 2016.
Read more at http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652#Y05j3myVc0CqZe2e.99

 

eMarketer estimates that internet radio ad spending in the US will reach $970 million in 2013 and grow to $1.31 billion by 2016.
Read more at http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652#Y05j3myVc0CqZe2e.99

Despite small audience, internet radio ads have a special appeal to marketers
Read more at http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652#Y05j3myVc0CqZe2e.99

n 2013, the number of US internet radio listeners will grow by 11.1% to 147.3 million. Expansion will continue for the next several years, though rates will taper off to single-digit percentages.

As the internet radio audience grows, the landscape of revenue models is changing rapidly. There are services that offer free, ad-supported subscriptions, ad-free access for monthly or annual fees, and subscription-only services.
Read more at http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652#Y05j3myVc0CqZe2e.99

n 2013, the number of US internet radio listeners will grow by 11.1% to 147.3 million. Expansion will continue for the next several years, though rates will taper off to single-digit percentages.

As the internet radio audience grows, the landscape of revenue models is changing rapidly. There are services that offer free, ad-supported subscriptions, ad-free access for monthly or annual fees, and subscription-only services.
Read more at http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652#Y05j3myVc0CqZe2e.99

 

SEE ALSO: Artist Dev/Publicity/Strategic Marketing

Despite having a smaller audience than traditional radio, internet radio is quickly becoming the preferred method for indie artist radio plays.

Many Independent Artists are getting major spins on E-radio, you can too!

Sign up for E-Radio Spins and receive 200 free plays, then 10 free plays every week and even more as you gain popularity! Indie Artists enjoy or 30/30 promotion – 30% off your first month payment and 30% extra pays on “all” future months on a subscription.

Here’s How It Works

1. Email your music, songs and photos. Give us examples of popular artists whose music is most similar to your own.How_airplay_works_icon_notes_200x50

2. Get played on internet radio and collect fans. Your music plays to listeners in stations featuring the popular artists you chose. These listeners are the most likely to become your fan.

3. Get reports and data on your new fan base. Receive detailed reports on your new fan base, a great resource for getting to know your audience. We’ll tell you when your music plays and to whom. You will also receive unique insights into how your music is rated by listeners. Which songs have the most hit potential? Are you more popular on the East or West Coast? In Europe or Asia? We answer those questions and more with E-Radio Airplay.

How_airplay_works_icon_report_202x50

Listener Targeting

Target by artist, genre, location and more. Play your music to the people who will like it the most. Pick popular artists and genres that fit your style – E-Radio airplay will keep you spinning to listeners who are already fans of similar artists. You can also opt in to premium targeting, which allows you to focus plays on more specific demographics of your choosing.

Performance Royalties

Every week E-Radio awards more than 100,000 bonus Play Credits to artists based on their PopScore. The metrics system measures how well your music is received by listeners. Artists with a high PopScore also get opportunities for sync licensing and label submission.

Download and Try Rinse for FREEE-Radio Premium

E-Radio Premium will get your music played to a bunch of listeners who like your style – every week. If you want to step on the gas and reach a serious number of listeners, you can always upgrade to Airplay Plus. Packages start at just $10.

$10 = 250 Play Credits

$30 = 1000 Play Credits

$100 = 4000 Play Credits

1,000 plays typically gives you 30 new fans you can contact directly.

 

Contact us today to get started!

 

 

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5 Strategies- Internet Marketing Help & Public Relations Ethics Carla Barnes

By: Carla B

 

Carla’s take on Public Relations — Ethics

Carla B is a seasoned leader in Public Relations and Media

 

I absolutely love these types of show whereas we can empower minds with food for thought! These shows are dedicated to the elite group of professionals that take the time to hone in on they’re craft. The central purpose of my portion of the show will be to provide an overview of ethics in public relations.

Every Public Relations organization has a code of ethics which the members are expected to abide. The primary objective of this code of ethics is to form guidelines to educate members on how they should conduct themselves in their professional lives. Despite these guidelines, ethics in individual practice is deeply troubling for PR professionals and consistent violation has been a matter of debate for years. Most critics have complained that the ethics ‘have no teeth’ and one cynic as quoted by PR Sourcewatch says, “real ethical behavior is expensive, and that’s where the PR industry’s ethical dilemma
originates. All of the major public relations firms routinely engage in unethical practices and they don’t do it because they are evil people. They do it because their wealthy clients have problems, and cleaning up their image is often easier and cheaper than cleaning up their mess’.

In this section I will also discuss how having a strong sense of ethics and of how to arrive at ethical decisions can enhance the career prospects of public relations professionals. Hope you can make it! Check out my Public Relations and Blog Site for more info on me. EOTM Radio, call in with your question to 718-664-6543

Omarion Responds to Fake Press Release “I aint Gay or Bisexual, I love Women PERIOD!”

By: Stacy Briggs

OMarion most definitely taking the good with the bad in stride…”it aint easy being me”, he posted on twitter. The 26-year-old singer/dancer made a special announcement on January 8th to counter and earlier bogus announcement that said he was coming out of the closet.

Several blogs took the bait and published the phony release that claimed he was formally announcing that he is “bisexual” The unedited press release read: “I pride myself in being an honest, God Fearing, respectful man. I have kept my personal life private and wanted to keep it that way. Unfortunately, others are interested in profiting from my anguish; so before they can do that, I will clarify things. I am not at all what certain ex-band members are trying to paint me as, I am however a respectable, mature, proud, bisexual man.”

Blackvoices.com’s Jawn Murray is reporting that the fake press announcement was attributed to Sharron Wright at Sony Music, but points out that Omarion (real name: Omari Ishmael Grandberry) hasn’t been on that label since April of 2008.

Francoise Blachette of The Purple Agency, who currently reps Omarion, promptly responded to BlackVoices’ inquiry:

“The previously released statement regarding Omarion is false and was generated for negative publicity by an unknown person. Omarion will not contribute to anything negative said or done against him. Omarion respects all of his fans, no matter religion, sexuality, or race,” she said in a statement.

Omarion also wanted folks to hear directly from regarding the matter, so he sent out this tweet:

OMARION
1Omarion OMARION
Check it out ‘I DID NOT RELEASE THAT STATEMENT’,whatever you like is your business but I AINT GAY OR BISEXUAL,I love women PERIOD!!!!!!!
»
OMARION

Who Listens to a Radio Show Full of Commercials?

EOTM Radio listeners, that’s who!


Not Your Average/Typical Radio Promo/Publicity/Funny Radio Promotions/Your Ad Here

Taking the boring out of not so funny, not so average, no sense, nonsense radio ads, get featured here in 2011. Are you laughing yet? It’s all about the strategy, or NOT.

Did you know that internet radio ads are up and traditional radio ads are down? Yes, according to voices.com. Allow EOTM to position your company directly inf front of your targeted consumer base.

Email pr@eotmradio.com or visit http://eotm.files.wordpress.com/2010/11/eotm-radio-sponsor_ad-info2.pdf

 

www.eotmradio.com

Click here to Listen to EOTM Radio

 

Let EPR create your story — start something in 2011

EPR (EOTM Public Relations) has expertise in music and entertainment PR including albums and books, live tours, product launches, events, DVDs, film and artist PR.

We come up with all sorts of ways to publicise our clients across print, digital and broadcast media.

The team at EPR is committed and highly trained so our clients are assured of the very best service.

We have a range of talent within EPR that allows us to cater for all kinds of projects – from hard rock to power pop to hard trance.

We’ve most recently launched EPR Junior, a children’s PR division.

Above all EPR understands that an effective, friendly and business-like relationship with our clients forms the basis of great communications and great results.

We gravitate towards creative and cutting edge PR tactics with a flare. Our team has wrote the book on guerilla marketing and brand management.

We aint never scared! Wanna be Startin Somethin? We would love to hear from you, it’s what we do!

Direct (213-290-3573 - www.eotmmediagroup.com

Karrine “SupaHead” Beat Down by Eddie Winslow aka Darius McCrary

By Jimmy Baker

 

McCrary also known as  Eddie Winslow on “Family Matters” has been temporarily ordered to stay at least 100 yards away from his ex-wife after allegedly beating her with a belt.

Karrine and Darius before the split

Famed or defamed, however you want to slice it,video vixen Karrine Steffans  filed legal papers in a Los Angeles court describing two separate violent encounters with 34-year-old Darius McCrary.

According to the court papers, Karrine claims McCrary “choked me from behind and beat me with a belt” during an argument in February. The attacked was allegedly witnessed by her 12-year-old son. The docs also goes on to say in November he struck her again, choking her and shoving her into a car in front of a large crowd at the Sunset Marquis Hotel in Los Angeles.

Karrine is now demanding the judge make her restraining order more permanent — she’s scheduled to appear in court next week.

EOTM Radio’s Business Model Rewiring the Radio Industry

EOTM Radio and Media are one of the first new media companies to auction radio ad packages on eBay!

The Who

EOTM Media Group is a company that produces podcasts and Internet streams for future syndication’s. EOTM also produces top-quality customized jingles at a discounted price and sell these advertisements on eBay and other online sites.

The Why

Media consumption has changed to where the 35 and below crowd chooses how it spends time not by program or radio personality, but by CONTENT.

The How

What EOTM radio does is creates high quality jingles, commercial ad spots, etc “cents on the dollar” compared with what it costs traditional radio stations. While also selling advertising for these programs for a fraction of what radio stations charge.

The Network

The EOTM Radio Network is made up of over nineteen shows to date: the “Queen’s of Internet Radio,” a podcast featuring Carla B, Saytue Saye, Shonta Gibson, Ramona Simpson, Quddusa Anderson and Ashley Carter. Louis Smith aka Tre Luv of the Tre Luv Show, Saytue Saye of the Mixture of Arts Show, Ashley Carter aka DJ Rilotti of the Myspace Music Mix, Teangelo of Love, Hate and the Dance Between Them, Rahn Anthoni of the Rahn Anthoni Inspirational Hour, DJ Team of Let’s Face Reality, E! Buzz with Carla B, Edgelight Entertainment News with Shonta Gibson, The Stunnaz Mag Show; a show dedicated to highlighting the Stunnaz Magazine Models, Top Filmmaker News, EOTM Sports and more.

All programs are available at www.EOTMRadio.com.

Something New!

On December 8,  2010, EOTM Radio offered a 60 second customized radio jingle(earmarked for local radio and internet radio use) The package includes custom written melody and lyrics, 15 second jingle intro, 15 second jingle outro, 30 second doughnut music beds and 1 CD of final mix. Bid on the ad now via eBay.

“Internet Radio Ad”s, Trending Now!

On the internet side of this fence, there are few online radio stations that can claim to have a “program” of any sense – community or interest-oriented, EOTM is the exception. The lowest common demoninator for online streams is talk radio and music. EOTM Radio’s content is a plethora of talk/music radio shows focusing on a wide variety of cultural views and  an abundance of songs that does not necessarily resemble each other, which creates a more positive listening experience that keeps listeners coming back.

Call (213)290-3573 for a free marketing analysis

Compare Advertising on your Local Radio Station to Internet Radio Advertising on EOTM

  • First off let’s break down what’s really good audio content.
  1. Good audio content is anything that keeps listeners through the next minute, simply put.

What’s important in your community –

When responding to community needs, the relationship that’s built with a local radio station and it’s audience has always been solid..or at least for the most part. The argument though is that programs airing on local stations have diminished amounts of local content. Few stations, particularly mainstream are responding to community needs.

www.eotmradio.com

We Global…so we Local…

What internet radio was founded under –

On the internet side of this fence, there are few online radio stations that can claim to have a “program” of any sense – community or interest-oriented, EOTM is the exception. The lowest common demoninator for online streams is talk radio and music. EOTM Radio’s content is a plethora of talk/music radio shows focusing on a wide variety of cultural views and  an abundance of songs that does not necessarily resemble each other, which creates a more positive listening experience that keeps listeners coming back.

Media consumption has changed to where the 35 and below crowd chooses how it spends time not by program or radio personality, but by CONTENT.

Production quality demands are no longer high. Popularity is measured by the number of persons who have listened to the content, which can be tracked online with reasonable accuracy. When the “content” that interests them is gone, listeners will not stick around to hear the rest of the “program.”

With EOTM Radio we poll internet radio listeners as well as local and national mainstream broadcasts to discover what they would like to hear and discuss which creates somewhat of a bandwagon campaign good enough to capture the word of mouth which required to take it viral.

As I stated at the top of the blog, “good audio content is anything that keeps listenership through the next minute”. Want more of it?

Listen to EOTM RadioInquire about our radio/sponsor opts.

EOTM helping to coin the phrase…”Word of Mouse”

The holy grail of marketing

 

 

Strategic Brand Management

 

Marketing via social networking is no longer just a successful novelty; it is a powerful tool that is changing the way the world communicates.

Social media allows users to expand their networks, advertise their company and/or skills, as well as receive recommendations and referrals from current and former clients. This works because social networking sites aggregate web surfers who share common passions and views, resulting in a tight, reliable group of friends or colleagues who are connected by virtual means. Consequently, when a blogger or member from such groups makes positive comments on your company or endorses your statements, this generates “word of mouse” promotion for your business.

By building relationships in relevant, appropriate communities,marketers can attract more prospective customers, which will ultimately lead to more profits.

EOTM uses these same social media practice effectively each day to reach“taste makers” and “influencers” where they live, work and play.

Every member of the EOTM team is an active member of the social media community, using the various online channels to reach out, respond, generate conversations, and tell a compelling story in the rapidly changing digital world. The result is extraordinary success in stimulating influencer conversations and generating credible, value-added coverage among targeted consumers, bloggers, online enthusiasts and more.

Just like word of mouth, word of mouse is built on a solid reputation, and carefully maintained. EOTM actively works to implement strategic branding and marketing campaigns for their clients,so that their targeted market of consumers visualize that particular business when they need something, whether it’s a new pair of jeans, music or a cup of coffee.

Click click click into infinity…