By Carla B. – More than just a fashion blogger, She is her own Media Company – Like @EOTM.Media on Facebook,
Fashion » The New Guard: Alaska Fashion Week
(EOTM! News) – Have you heard the whispers or read some of the mainstream fashion buzz coming by way of the north pole? Recall catching glimpses of TV or radio ads across the airwaves promising something anew… in a city most famous for its rugged beauty, oil, gold and wild Alaskan salmon? Maybe you seen a few top model types, street style photographers, reporters, celebrities and fashionistas in Anchorage the past couple years around the spring/summer months and wondered… whatever could they be up to…?
Well my dears, we affectionately call this phenomenon, a changing of the fashion guard of sorts — Alaska Fashion Week (AFW) and a word to the wise, models donning Alaskan fur hats, snow boots, Eskimo coats and or parka’s are not what you will see sashaying down the runway. (IJS)
A Changing of the Guard
Thanks to Dominick Liriano, the Alaska fashion scene is suddenly sexy, the new haute spot, showcasing famed designer conceptualists that lure the most curious of fashion lovers.
The annual extravaganza representing major brands covering a variety of fashion from the north pole and beyond.
Yes, Alaska’s vibrant couture style is in full force. Many looks are as imaginative as ever, boasting swathes of color as sweeping as the outdoors in collections inspired by America’s landscapes and plush coastlines. Oh, tailored, minimal and chic are making a strong appearance, too! (A few designs from last years show can be seen here)
SEE ALSO: Who to Follow on Twitter For Alaska Fashion Week
During the three-day fashion event which opens May 30, AFW forges strong alliances with top celebrity designers from around the globe and is dedicated to these prodigious creators. Indashio, Beso Moda and Courtney Allegra are just a few cultivated architects that plan on showcasing their individuality during this years festivities.
The Future of Alaska Fashion Week
AFW has created quite a sizable rumble the past couple years, breaking records, strategically forcing it’s counterparts to take stock, welcome and align with the new kid on the block. Who would have ever guessed that fashion could potentially wake Mount Susitna’s Sleeping Lady. Talk about changing the landscape of a city…. sweet, eh?!
Notably, Liriano…the founder and chief organizer of the event has not let on if they vet brands based on style or target, but one thing for sure… if you’ve followed this market like I have, there will be a great mix of both mainstream and subculture designs representing a multi-faceted configuration.
The fashion display in Alaska is unique in that consumers are mostly middle class without a huge disparity. This offers an incredible opportunity to drive massive interest from the local population that most cities can only dream of.
Mark my words fashion lovers, AFW will soon become one of the top global fashion capitals of the world. Yes, I realize everyone likes to predict which new market will open up in the world of glitz and glam — I am no exception, and while hardly a household name, AFW has proven they do in fact have stamina, moves, style and plenty of talent to spew. If you hurry you can still claim that you liked them before they become a household name!
on Twitter — Like on Facebook @ Alaska Fashion Week
SEE ALSO: Diva~liscious Baby Boomer Opens Up Alaska Fashion Week Giving Them Something To Talk About
Alaska Fashion Week - 2014
Other designers set to present their collections are E’lione Designs, Leontine Abdullah, Parris Harris, Jay Blake, Boss Boutique, Mimi BewareSwim Pericles, Fourth Avenue Boutique and Love Light.
RELATED: A Brief History of Alaska Fashion Week
FOX News in Alaska Covered Alaska Fashion Week (AFW) 2013 — Check out the video below.
SEE ALSO: 2014 Alaska Fashion Week Vendors — Please support our partners.
Top Fashion Capitals 2012 (source: Languagemonitor)
- AFW set to claim a spot in 2014/2015, Fashion Lovers watch out now!
The Top Global Fashion Capital Rankings are listed below, in the format: Position, City, Change from 2012.
- New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
- Paris (+2) – The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
- London (-2) – London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
- Los Angeles (+5) – Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
- Barcelona (-2) – Espana, again, places two Fashion Capitals in the Top Fifteen. Barcelona also wins the Top Fashion Capital for Swimwear.
- Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
- Berlin (+3) – Berlin continues its steady rise moving deeper into the the elite ranks.
- Sydney (+7) – Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
- Antwerp (+2) – Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
- Shanghai (+12) – As China further emerges onto the world stage, Shanghai leads the fashion charge.
- Tokyo (+9) – Tokyo made a leap in 2013 that many consider long overdue.
- Milano (-4) – Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
- Florence (+3) – Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
- Madrid (-9) – Still strong in 2013, further cementing its place among the elite Fashion Capitals.
- Sao Paulo (-8) – Again, the Queen of Latin American Fashion Capitals.
- St. Petersburg (+35) – Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising Moscow.
Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18). Top movers on the down side include Mexico City (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global competition. Newcomers to this year’s analysis were Vancouver (31), Seoul (34), Boston (44), Houston (49), and St Petersburg, Russia (51).
Prior to London’s two year reign, New York had reclaimed the crown from Milan. Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.
The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank
1. London (1) – Competitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2. New York (2)– That toddling town is waiting in the wings for London to stumble.
3. Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4. Paris (3)– Topped ‘haute couture’ category, of course.
5. Madrid (12)– Making a strong move toward the top.
6. Rome (13)– Edging Milano this time out.
7. Sao Paulo (25) — The Queen of Latin America, again.
8. Milano (4) — Slipping a few spots, but never for long.
9. Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10. Berlin (10) — Remains among the elite — and deservedly so.
11. Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12. Hong Kong (6) — Tops in Asia, though down six year over year.
13. Buenos Aires (20) — Moving steadily upward.
14. Bali (21) — Steady climb attests to it being more than just swimwear.
15. Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16. Florence (31) — A big move for Firenza (up 15).
17. Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18. Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19. Singapore (8) — Trailing Hong Kong but leading Tokyo and Shanghai.
20. Tokyo (9) — No longer the No, 5 to the Top Four, competition is aglow in Asia.
21. Melbourne (17) — Still strong, still a few steps behind Sydney.
22. Shanghai (14) — A thriving fashion center in a tough competitive arena.
23. Caracas (50) — Tremendous upward movement for a seminal fashion center.
24. Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25. Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26. Santiago (30) — A solid No. 5 in Latin America.
27. Amsterdam (19) — Creative, original and a bit outre.
28. Dubai (27) — A steady force in the mid-East ready to bloom further.
29. Bangkok (32) — Struggling to gain ground in the region.
30. Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31. Vancouver (Debut) — Solid debut from this newcomer from the Pacific Northwest.
32. Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33. Krakow (47) — A scrappy player wielding a surprising amount of influence.
34. Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35. Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36. Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37. Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38. Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39. Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40. Abu Dhabi (42) — A steady climb backed by deep pockets.
41. San Francisco (38) — A rising yet iconoclastic star.
42. Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43. Warsaw (33) — Particularly influential in Central Europe.
44. Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45. Prague (48) — A firm foundation in interpreting the traditional and the classic.
46. Dallas (37) — Outdistances Houston to settle the local score.
47. Mexico City (22) — Slips some twenty-five spots since the last report.
48. New Delhi (39) — Striving for relevance on the global stage.
49. Houston (Debut) — Big, bold and a city to watch.
50. Chicago (36) – City of the Big Shoulders stretching out toward word-class fashion.
51. St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52. Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53. Toronto (34) — Nipped by its francophone neighbor to the North.
54. Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55. Atlanta (45) — Gaining an international reputation for its bold accents.
Top Fashion Capitals by Region:
Europe (14): London, Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam, Copenhagen, Stockholm, and Frankfurt.
Middle and Eastern Europe (6): Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.
North America (13): New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.
Asia (6): Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.
Subcontinent (2): Mumbai, New Delhi,
Oceania (3): Bali, Sydney, and Melbourne.
Latin America (6): Sao Paulo, Buenos Aires, Rio de Janeiro, Caracas, Santiago, and Mexico City.
Middle East and Africa (4): Dubai, Johannesburg, Abu Dhabi, and Cape Town.
The world fashion trade is estimated to be over three trillion USD.