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The Re-Birth of Hip Hop 4|7|2012

It is easy to write or comment about the negative aspects of hip-hop music because controversy and infamy has proven to be a hot seller in this society. But, hip-hop artists who rap positively or about political, social or economic empowerment receive scant attention, the Explore South Africa Tour (ESAT) plans to change this.
What is the ESAT all about?
ESAT is a mass conscious music movement, with a mission to harness the spirit of innovation, creativity and activism at the core of the Hip-Hop community, empowering hip hop artists, fans and brands, transforming communities across the globe.
In a recent radio interview a Spokesperson for ESAT said; “their work is guided by the vision that global change begins with individual activism and local investment in holistic, sustainable programs and initiatives. ESAT embraces every nationality and culture bridging music across racial and political boundaries, in turn reshaping hip hop as we know it.

Photo credit: Digi Pixel

 Furthermore, conscious hip hop needs a major boost into the forefront of the world stage. This is what has fueled the initiative, creating a platform that showcases phenomenal hip hop artists with a message,” she continued.

ESAT has rounded up hip hop artists from across the globe for a great cause. Performers on the roster include headliners AZitiZ from the US and DJ Duce from Johannesburg, South Africa. Wageble from Senegal, Styles P from the USA, Kiki Romeo from West Africa, Eureka The Coverboy from Botswana, and Jah-I-Witness from the USA. Other artists to be announced at a later date.
Hip hop artists plan on bringing a message of hope, peace and harmony to the masses through the Explore South Africa tour. “We can overcome the ever-growing trend towards negativity in Hip Hop and hold steadfast to positive beliefs and ideals while maintaining great success and influence,” the spokesperson continued.
In an interview with ABC News, Moussa Lo, a.k.a. Waterflow from the band Wageble ,said he became a hip-hop singer not for success or his own glory, but to be “The voice of the voiceless, Hip-hop in Africa needs to grow, we are the journalists for the people.”

It’s an exciting time for hip hop fans! This conscious music movement will unite US and South Africa Hip hop artists for a tour that some are saying is paramount in helping to unite a multitude of cultures with one thing in common, push, The Message”.

This initiative, presented by AZitiZ Entertainment and Headgear Media also aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via the Future of Music Global Hip Hop Industry Panel of Experts.

Event sponsors include The HYPE Magazine, Digi Pixel, LA Channel 36 and EOTM TV.

The tour launches in Johannesburg South Africa April 7, 2012, visit www.exploresouthafricatour.com for more information.

Conscious Hip Hop Takes a Quantum Leap with the Explore South Africa Tour

Conscious hip hop is back in the building thanks to the Explore South Africa Tour (ESAT).

ESAT is a mass conscious music movement, with a mission to harness the spirit of innovation, creativity and activism at the core of the Hip-Hop community, empowering hip hop artists, fans and brands, transforming communities across the globe.

In a recent interview on EOTM Internet Radio a Spokesperson for ESAT said; “their work is guided by the vision that global change begins with individual activism and local investment in holistic, sustainable programs and initiatives. ESAT embraces every nationality and culture bridging music across racial and political boundaries, in turn reshaping hip hop as we know it.

ESAT logo - credit: Digi Pixel

Furthermore, conscious hip hop needs a major boost into the forefront of the world stage. This is what has fueled the initiative, creating a platform that showcases phenomenal hip hop artists with a message,” she continued.

It is easy to write or comment about the negative aspects of hip-hop music because controversy and infamy has proven to be a hot seller in this society. But, hip-hop artists who rap positively or about political, social or economic empowerment receive scant attention, ESAT plans to change this.

The Explore South Africa Tour will also assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes of networking, sharing their love for the genre as well as learning the in and outs of the music business via the Future of Music Global Industry Panel of Experts. Music Industry executives and entertainers from across the globe will come together to empower music fans and brands across the world.

For more info on ESAT please visit Explore South Africa’s official website.


ESAT: Explore South Africa Tour Logo Debuts

Los Angeles, CA (EOTM PR) November 24, 2011 – The official logo for the Explore South Africa Tour has debuted on the ESAT Facebook page and website. As pictured below, the logo offers a new global expression for not just hip hop but universal sound, bringing forth the rebirth of true artistic expression.

Photo credit: Digi Pixel

The new design created by Nizar Jendoubi, CEO of Digi Pixel out of Tunis Tunisia will grace all of the tour’s official memorabilia and promotional marketing material.

ESAT is a mass conscious movement, with a mission to harness the spirit of innovation, creativity and activism at the core of the Hip-Hop community, empowering hip hop artists, fans and brands, transforming communities across the globe.

Our work is guided by the vision that global change begins with individual activism and local investment in holistic, sustainable programs and initiatives. ESAT embraces every nationality and culture bridging music across racial and political boundaries, in turn reshaping hip hop as we know it.

Conscious hip hop needs a major boost into the forefront of the world stage. This has lead us to believe that it is integral for us to create a platform that showcases these phenomenal hip hop artists with a message, hence the creation of ESAT.

The Explore South Africa tour will assist the conscious music movement in not necessarily pushing out other forms of hip hop, but allowing conscious artists their fare share in the mainstream marketplace.

This new era in hip hop music will ultimately help stimulate economies in every country hip hop is produced.

The conscious music tour launches in Johannesburg South Africa April 2012.

The “I AM CONSCIOUS MUSIC” Artist competition winner Jah-I-Witness Emcee will open for headliners AZitiZ an International hip hop artist from the US and Dj Duce from South Africa at the tour’s initial stops in Johannesburg, Bloemfontein and Pretoria. Other invited performers are Senegal Hip Hop Band Wagëblë which includes Waterflow & Eyewitness, Styles P, Mos Def and KRS One.

For more information on tour or for media relations please contact Carla B. with EOTM Public Relations a Los Angeles Public Relations Firm @ pr@eotmradio.com or call 213-290-3573.

Click here for official ESAT Press.

Styles P to join the Explore South Africa Tour

Los Angeles, California – November 18, 2011 — (EPR) Hip-hop artist, entrepreneur and author Styles p will head out to South Africa in April of 2012 for the Explore South Africa Tour (ESAT).

The engaging young rapper who speaks rapidly and articulately about issues ranging from social injustice to the state of rap will join the tour for its launch April of 2012.

The New York rapper who is a member of The LOX and is also part of the Ruff Ryders hip hop group is one of the most legendary emcees in the golden age of hop-hop. Not only that, but as an activist in inner-city non-violence and youth positivity movements, wielding a tremendous level of influence and respect makes him a viable asset to the hip hop community as well as the tour.

Hip hop artists on the roster plan on bringing a message of hope, peace and harmony to the masses through the Explore South Africa tour (ESAT). “We can overcome the ever-growing trend towards negativity in Hip Hop and hold steadfast to positive beliefs and ideals while maintaining great success and influence,” a spokesperson for ESAT said.

ManAlive.com

ESAT is dedicated to bringing to light the presence of positive, constructive and conscious ideals and messages within the world of Rap. Helping to raise public awareness and spread knowledge and a new vision for the hip hop community.

It’s an exciting time for hip hop fans! This conscious music movement will unite US and South Africa Hip hop artists for a tour that some are saying is paramount in helping to unite a multitude of cultures with one thing in common, push, The Message”.

The initiative, presented by AZitiZ Entertainment and Headgear Media also aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via the Global Hip Hop Industry Panel of Experts.

Styles P will join international hip hop artist AZitiZ, Senegal’s hip hop band Wagëblë, South Africa’s DJ Duce and conscious artist Jah-I-Witness Emcee in South Africa for the tours launch in Johannesburg. Other invited hip hop icons include KRS One, Mos Def, Talib Kweli, Dead Prez, Grandmaster Flash and others to be announced.

Stay connected to Styles P (www.stylesp.net) for the 411 on his fourth studio album Master of Ceremonies, media, pictures and more.

ESAT is elated to have the opportunity to work with Styles P for such a powerful cause…with the hopes of changing lives and hip hop globally.

For more information on tour or for media relations please contact Carla B. with EOTM Public Relations a Los Angeles Public Relations Firm @ pr@eotmradio.com or call 213-290-3573.

#ESAT on Twitter

Hip Hop Artists in the US & Africa come together to save Rap Music

 

Photo Credit: Digi Pixel


“I became a hip-hop singer not for success or my own glory, but to be “The voice of the voiceless, Hip-hop in Africa needs to grow, we are the journalists for the people.”

Hip hop Artist Moussa Lo, aka Waterflow

 

 

Has rap faded away from the lyrical concept of hip hop?

I can recall when themes of conscious rap ran rampant in hip hop music. Lyricists at their best, mixing their rhymes to topics on religion, aversion to violence, African American culture and advancement, the economy, or simple depictions of life in the projects/ghetto that reveal the struggle of ordinary people. Grandmaster Flash’s “The Message” was an early and hugely influential political and conscious hip hop track, decrying the poverty, violence, and dead-end lives of the black youth of the time.

In 2011 most conscious hip hop artists have not attained the same level of commercial success as mainstream hip-hop, though there are some notable exceptions to this.

The Explore South Africa tour (ESAT) is a mass conscious music movement helping to not necessarily push out other forms of hip hop, but to allow conscious music artists their fare share in the mainstream marketplace.

Hip hop artists on the roster plan on bringing a message of hope, peace and harmony to the masses through the Explore South Africa tour (ESAT). “We can overcome the ever-growing trend towards negativity in Hip Hop and hold steadfast to positive beliefs and ideals while maintaining great success and influence,” a spokesperson for ESAT said.

ESAT is dedicated to bringing to light the presence of positive, constructive and conscious ideals and messages within the world of Rap. Helping to raise public awareness and spread knowledge and a new vision for the hip hop community.

It’s an exciting time for hip hop fans! This conscious music movement will unite US and South Africa Hip hop artists for a tour that some are saying is paramount in helping to unite a multitude of cultures with one thing in common, push, The Message”.

This initiative, presented by AZitiZ Entertainment and Headgear Media also aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via the Global Hip Hop Industry Panel of Experts.

The conscious music tour launches in Johannesburg South Africa April 2012.

The “I AM CONSCIOUS MUSIC” Artist competition winner Jah-I-Witness Emcee will open for headliners AZitiZ an International hip hop artist from the US and Dj Duce from South Africa at the tour’s initial stops in Johannesburg, Bloemfontein and Pretoria. Other invited performers are Senegal Hip Hop Band Wagëblë which includes Waterflow & Eyewitness. Lupe Fiasco, Mos Def, Lauryn Hill, Talieb Kweli and KRS One are mainstream hopefuls for the tour. Other artists confirmed on the roster to be announced.

For more information on tour or for media relations please contact Carla B. with EOTM Public Relations a Los Angeles Public Relations Firm @ pr@eotmradio.com or call 213-290-3573.

Click here for official ESAT Press.

JimmyJazz.com

Ground-breaking Hip Hop event unites US and South Africa Conscious Music Artists

Conscious Music Artist compete for a chance to perform on The Explore South Africa Tour

Hip hop fans and artists around the globe come together for an exciting, ground-breaking conscious music movement, the  “I AM Conscious Music” Explore South Africa Contest & Tour.

Explore South Africa Tour - A Conscious Music Movement

 The on-going struggle…

Music artist are already faced with an endless battle of trying to breakthrough to mainstream, now couple that with being a conscious artist and it’s almost an impossible feat.

The Explore South Africa  tour (ESAT) is a mass conscious music movement helping to not necessarily push out other forms of hip hop, but to allow conscious music artists their fare share in the mainstream marketplace.

Starting September 26th till October 16th, Conscious Hip hop artists across the globe will compete for a once in a lifetime chance to make their voice be heard through The Explore South Africa Tour – a Conscious Music Movement.

This new tour is paramount in helping to move forward conscious music in mainstream media and uniting a multitude of cultures with one thing in common.

Their Love for conscious music.

The reality is….freedom of speech is nonexistent in some parts of Africa.  Americans would be shocked and appalled but it is the stigmata of many across the globe.

Headway towards the Mediterranean Sea and into Africa where Journalists are banned from saying or writing what they want. Continue on to South Africa and you will discover the inception of a new movement of conscious hip hop artists globally that are stepping up to speak for those who can’t.

The Explore South Africa Tour (ESAT) is described as being, “the voice of the voiceless.” Conscious music lovers coming together for a powerful cause…with the hopes of changing lives and hip hop globally.

This initiative also aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via the Global Hip Hop Industry Panel of Experts.

The tour launches in 2012 and currently includes Johannesburg, Bloemfontein and Pretoria. More cities to be announced in South Africa as well as the USA.

For more information on the tour please contact Carla B. of EOTM Public Relations @ 213-290-3573.

Email – pr@eotmradio.com – Website: www.eotmmediagroup.com

To enter the “I AM CONSCIOUS MUSIC – EXPLORE SOUTH AFRICA TOUR” – please visit:

http://www.facebook.com/IAMConsciousMusicContest

 

Hip Hop News: Carla B chats with West Coast Rappers @ 93.5 Kday Fresh Fest

www.eotmtv.com

 

 

 

 

EOTM TV in conjunction with LA 36 and Raalow Street TV broadcasted live from the 93.5 KDAY Fresh fest. Carla B speaks exclusively with Mack 10, 2nd II None, E-40, WC and Young Buck about the state of hip hop on the west cost, the power of words and going independent.

Getting to the root of all things Hip Hop ….

Back in the slavery days our ancestors used the power of the word through spirituals to get through the horrors they experienced and to ultimately change their realities. Hip hop was founded under those same principals but somehow during the past 15 years..we’ve missed the boat somewhat.

Hip hop in general is evolving and rap on the west coast specifically Gangsta rap..is seemingly becoming more people friendly. I believe this has happened due to the state of the music business. Whatever the case, when we see Gangsta rappers such as Mack 10 and WC squashing 7 year beefs on live TV…it was a good day in LA.

Reminiscing…Hip Hop Summit back in 2002…let me take you there...

As I stood there listening to some of WC remarks a few thoughts immediately came to mind. The first was Minister Farrakhan‘s message about Hip Hoppers taking a stand and adopting the role of peacemaker at the Hip Hop summit in LA in 2002. There is still hope… He called upon us to take some bold steps and move the agenda forward even in the face of adversity.  He wanted to know rappers were really going to bring more positivity to hip hop music… letting go of egos and bad attitudes. I feel it’s up to rappers like Mack 10, E-40, Young Buck, WC and others to lead by example.

93.5 Kday Fresh Fest 2011…def got it in…

All in all I will say the 93.5 KDay Fresh Fest concert was excellent and the interviews we attained were a positive thing. Hopefully it encourages rappers to look deeper.

Because we started late we weren’t able to do get interviews with Twista or THE GAME..but definitely stay connected to EOTM for more hip hop exclusives with your girl, Carla B.

Watch the EXCLUSIVE interviews now on EOTM TV.

More news on 93.5 Kday Fresh Fest

Join the conscious hip hop movement and enter the “I AM” Conscious Music Artist Contest – South Africa Tour” for your chance to win a trip to South Africa!

Conscious Hip Hop Artists compete for a chance to join the “Explore South Africa Tour”

Hip Hop Artist Azitiz takes it to South Africa and welcomes other conscious hip hop artists via the“I AM” Conscious Music Artist Contest.

Photo credit: Nizou Jendoubi - EXPLORE SOUTH AFRICA

This new tour, Explore South Africa, Conscious Music Movement tour (ESAT) is an initiative driven by AZitiZ aka Lalita Garret from the USA and Mduduzi Mvemve ”DjDuce” from RSA.

ESAT also aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via our Global Hip Hop Industry Panel of Experts.

The ESAT is a positive life style session that utilizes popular culture, educating artist on all aspects of the music business as well as utilizing music and spoken word for info-taining and entertaining the audience. Applying technology as a tool to bridge both personal and intellectual spaces.

The Explore South Africa Tour also focuses on building bridges and connecting with the youth of South Africa in a way that will impact the region and leave it with a better sense of hope.

Despite it being 2011 there are parts of the world where people still live without basic rights that many in the United States take for granted. In South Africa Journalists are banned from saying or writing what they want, therefore hip hop artists globally are stepping up to speak for those who can’t.

The Explore South Africa Tour is described as being, “the voice of the voiceless.” Hip hop fans in the US will unite with SA artists for a powerful cause…with the hopes of changing lives and hip hop globally.

The ESAT is a mass conscious music movement helping to not necessarily push out other forms of hip hop, but to allow conscious music artists their fare share in the mainstream marketplace.

Have we gotten you interested yet? We hope so!

With all this in mind, write a blog or artistic piece on why conscious music is important, specifically in hip hop; and how it makes you feel to be part of a movement that is being called, “the voice of the voiceless.” How do you plan to contribute to this movement and how will your participation positively impact hip hop fans if you are the winner?

To enter visit the Facebook page below:

“I AM” Conscious Music Artist Contest – South Africa Tour

The contest deadline is October 16, 2011.

Visit Azitiz online:

Electronic Press Kit

Reverbnation

Facebook

Twitter

For more information on the Explore South Africa Conscious Music Movement Tour contact Carla B. @ EOTM Public Relations213-290-3573 – E-mail: pr@eotmradio.com

 

 

 

Hip Hop Artist AZitiZ Launches the South Africa Conscious Music Movement Tour‏

International hip hop artist AZitiZ can inspire and pull crowds by the thousands. Her family and friends know her as Lalita Garrett, the woman who comes home from the studio, chills with her bff’s and beep bops to Lauryn Hill. Her fans know her as the artist that is constructing a new narrative of gender relationships that values communication, respect, thoughtfulness, and spirituality along with positive affirmations of shared black identity which transcends gender inequalities. Creating a social balance for the lovers of music in all genres.

Touring around the world to such places as Poland, Germany, and Australia, AZitiZ is looking forward to getting back to her roots for the South Africa Conscious Music Movement tour launching April of 2012.

“I believe that all forms of expressive culture eventually have a reconnection point in Africa. If Hip Hop music intends to continue its upward movement in the ground-breaking, world-changing ways that they have to date; they also must find their points of reconnection, which is Africa,” a spokesperson for AZitiz said in a recent interview.

According to the Hip Hop Archive, the origin of hip-hop in South Africa cannot be fully appreciated without considering the political history of the country. Influenced by groups like Public Enemy, hip-hop began in the late 1980′s as an expression of rebellion against the practices of the Apartheid regime.

Fast forward to 2011 and make your way to Dakar, the capital city of Senegal on the western edge of Africa. Journalists are banned from saying or writing what they want, hip-hop artists have stepped up to speak for those who can’t. Moussa Lo, a.k.a. Waterflow, is one of Senegal’s most famous hip-hop artists. He said he became a hip-hop singer not for success or his own glory, but to be “the voice of the voiceless.” “Hip-hop in Africa needs to grow,” Waterflow told ABC News, “because we are the journalists for the people.”

The Explore South Africa tour will be the voice of the voiceless as well and will also be instrumental in promoting the ideals of socio-economic and racial parity.

This new tour, is an initiative driven by AZitiZ aka Lalita Garret from the USA and Mduduzi Mvemve ”DjDuce” from RSA. This initiative aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via our Global Hip Hop Industry Panel of Experts.

The ESAT is a positive life style session that utilizes popular culture, educating artist on all aspects of the music business as well as utilizing music and spoken word for info-taining and entertaining the audience. Applying technology as a tool to bridge both personal and intellectual spaces. The Explore South Africa Tour also focuses on building bridges and connecting with the youth of South Africa in a way that will impact the region and leave it with a better sense of hope.

The ESAT tour fully promotes ideals like the Hip Hop Archives and appreciates the scope of their movement in Africa and others like it.

For more information on the Explore South Africa Conscious Music Movement Tour contact Carla Barnes @ EOTM Public Relations – 213-290-3573 – E-mail: pr@eotmradio.com

For more information on international sensation AZitiZ click here for her EPK.

Read more:

http://www.associatedcontent.com/article/8366817/the_us_south_african_hip_hop_fans_unite.html?cat=33