Your Industry Morning Report
Internet radio is growing in popularity, and it’s not just with consumers. Advertisers large and small are catching on to its ease, affordability and effectiveness.
Gone are the days when local merchants place their faith in radio stations when they want to promote.
Internet radio is the new 30, and let it be known that the EOTM Radio network was one of the 1st to say this.
Google has led the charge in using web metrics & analytics. The company has several initiatives teaching how to account for ad dollar spends and online activity. For every convert, Google gains. Which is NOT a secret.
Show a person how you can measure using stats and, if they’re smart, they’ll soon figure out their weaknesses and make improvements.
Google has a set of tools for web site operators, one being “Insights for Search.” Using this, a person can track consumer demands, as measured by the traffic these terms generate at Google over time. Understand that “Insights for Search” represents the quantity of search occurring on keywords relative to the overall search traffic.
Interest in advertising on radio is dropping because interest in online advertising is increasing. Local businesses are trying to learn how they can best use the internet for advertising and promotion.
Radio is, and has always been, in the best position to help these merchants, however, today however, it’s called “Internet Radio”. Start your internet marketing campaign today! Contact EOTM for a free confidential marketing analysis at 213-290-3573.
Get featured on EOTM Radio today. Submit all radio edited music to radio play at eotm radio, ask about being featured on the 10 minutes of fame.